Starbucks Africa
Starbucks Africa
U2 Tickets - (Red) Efforts Join With Tunes
Getting involved in humanitarian efforts is today's biggest accessory, demonstrated by headliners who recently helped the latest Bono project in the form of a music service. (RED)Wire finds supporters in a variety of musical genres and individuals including U2, Jay-Z, Coldplay, John Legend and Death Cab for Cutie, who all gave exclusive performances for December 1st World AIDS Day. A long time social activist, Bono is the front man for the Irish rock group U2 and has long paraded his beliefs to rock crowds with his politically and religiously charged lyrics. Enjoy the creative spirit that Bono and his band have revolutionized for over two decades? Don't hesitate to enjoy their unique rock and roll style with U2 tickets from http://www.stubhub.com/u2-tickets.
(Red)Wire is a new online magazine that is sent to members every Wednesday with artists' new music and performances from around the world. Though World AIDS Day saw the digitized publication see its strongest efforts, additionally with performances and songs via http://MSN.com from Dixie Chicks, the Killers, Elton John, the Police, Elvis Costello and Sheryl Crow, the site continues to see a plethora of supporting artists throughout the year. Half of the $5 monthly fee goes to "buy medicine to keep people living with HIV in Africa alive," according to (Red)Wire's website. Each week an additional song will be added to your iTunes along with your support. Through December 10th those individuals who choose to become a fan of (Red)Wire will be deemed a "Founding Member" and will received two free issues along with a special performance from Jay-Z.
Pairing up with one of the nation's most powerful networks doesn't hurt either. MSN will help secure (Red)Wire's sustainability via their multi-million dollar corporation. "MSN is honored to introduce (RED)WIRE to the hundreds of millions of people that visit MSN each month," said Lisa Gurry, director for MSN, to Market Watch. "The launch event on MSN today is an amazing opportunity for people to view incredible performances from top artists, while helping save lives at the same time." Along with http://MSN.com, (Red)Wire is working with iLike, a social music directory service that will help spread the music to fans thanks to loyal iLike users. The network channel will streamline videos, photos and interviews through their already existing applications including Facebook and their sidebar on iTunes. Ali Partovi, CEO of iLike, told Market Watch, "We're delighted to serve as a platform for artists and fans to come together around a shared goal of saving lives. Now you can go to iLike to see video messages from your favorite (RED)WIRE artists, sample the new music and help save lives by sharing it with friends. I have no doubt that the electrifying talent and content in (RED)Wire will galvanize our audience."
(Red)Wire was created by Don MacKinnon, founder of Hear Music and former Vice President of Music and Entertainment of Starbucks Coffee Company. "Don MacKinnon just might be the penicillin the ailing music business needs. He is an innovator by nature and I have no doubt that some of the music software we are working on at (RED) will help change the way music is received and change the lives of Africans who will die without the AIDS drugs that (RED) can help provide," said Bono, co-founder of (RED), to Market Watch.
(Red)'s primary focus is connection with Global Fund, an organization that hopes to one day eliminate AIDS in Africa. (Red) remains a commercialized industry project where companies like Apple, Converse, Gap and more remain involved in their own (Red) global campaign. (Red)Wire is the musically version of this adventure, spurred on by U2's own leader, Bono.
About the Author
This article is sponsored by
StubHub
and was written by Meaghan Clark. StubHub.com is a leader in the business of selling
U2 tickets
, as well as sports tickets, concert tickets, theater tickets and special events tickets.
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